About
Winning a new customer is just the beginning. The real growth comes from what happens next.

In this practical 30-minute webinar, you’ll learn how to nurture customer relationships after the first sale, stay top of mind and create more opportunities for repeat business, referrals and long-term loyalty.

We’ll cover how to:
  • Map the customer journey beyond the first purchase and find opportunities to stay connected
  • Create a simple welcome and follow-up experience that builds trust from day one
  • Stay top of mind with useful, timely communication that keeps customers engaged
  • Use email and SMS to encourage repeat business and bring customers back
  • Turn happy customers into advocates through reviews, referrals and word of mouth

    You’ll see how a simple nurture strategy can help you get more value from the customers you already have, without constantly chasing the next sale, and walk away with a practical framework for turning first-time customers into loyal customers and advocates.

    Register today and learn how to nurture customers into your best growth drivers.
    • When
    Wednesday, 14/10/2026 · 1:00 p.m. Brisbane (GMT +10:00)
    Agenda
    • Understand the customer journey
    • Create a great follow-up experience
    • Stay connected and top of mind
    • Bring customers back with email + SMS
    • Turn happy customers into advocates
    Presenter
    1787634121-f50d472cf795cc14
    Jess Lenton
    Senior Marketing Manager - APAC
    Jess Lenton is a marketing leader with extensive experience helping businesses connect with the right customers and turn great ideas into sustainable growth.

    As Senior Field Marketing Manager – APAC at Constant Contact, Jess leads marketing across Australia and New Zealand, working across brand, digital marketing, customer acquisition, creative strategy, partnerships and events.

    With a career spanning both strategic and hands-on marketing, Jess is passionate about making marketing feel simpler and more achievable for small business owners. She brings a practical, real-world approach to topics like understanding your ideal customer, building a strong brand, communicating what makes your business different, and choosing the right marketing strategies to support growth.
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