Effective marketing goes beyond promotion and fundraising. It’s about building meaningful connections, creating lasting awareness, and inspiring action. So how do you craft a content strategy that truly resonates with your audience?

Join our free, one-hour virtual event to discover how to:

  • Develop a deep understanding of your audience and their content preferences
  • Craft a brand personality and tone of voice that speaks to your audience
  • Build a content plan that drives engagement and fuels growth

About the Presenters

Stephanie French

Senior Content Manager, Webinars, Constant Contact

Stephanie’s on a mission to help small businesses achieve their goals through educational content and webinars.

Jaina Mistry

Marketing Leader | Specializing in Email, Content, & Brand Marketing

Jaina Mistry is a Brand, Content, and Email Marketing leader with a background in B2B, SaaS, and startup growth. She specializes in connecting the dots between brand storytelling, marketing tech, and buyer behavior. Jaina helps brands show up in ways people actually care about—building trust, creating connection, and leaving a lasting impression beyond the typical funnel stuff.

Webinar: Content That Connects: Crafting a Message That Resonates by Constant Contact