About
Decoding the science of advocacy, CX Expert Amanda Stevens explores why your existing customer base is possibly the greatest hidden asset in any business and outlines a plan to create a brand that customers willingly and enthusiastically rave about.

She presents a customised approach for harnessing brand advocacy in a post-digital age and why the combination of high tech and high touch is the next frontier in brand disruption.

This session is available to watch on-demand until November 27, 2024.
Agenda
  • How to cultivate customer-centricity from the inside out
  • Why developing brand advocates is the fastest and most effective way to scale a brand
  • How to identify and cultivate brand advocates and how to make them multiply
  • Creating a memorable customer experience worth raving about
Presenter
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Amanda Stevens
CX Expert
Amanda Stevens is a renowned thought leader on the customer experience. She combines current consumer insights with fascinating research into buying behaviour, delivering organisations and business owners powerful strategies for connecting with their customers. Amanda has a double degree in consumer psychology and marketing. She has consulted to some of the country’s biggest brands and presented at over 700 conferences in 14 countries, including sharing the stage with Sir Richard Branson, and Sir Bob Geldof. In 2014, Amanda was the supporting speaker for Condoleezza Rice at the Global Leadership Summit. Amanda is a former Young Australian of the Year (Career Achievement, NSW) and in 2003 was awarded the prestigious Centenary Medal by the Governor-General for Business Innovation.
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