About
Join our next APAC Marketers’ Meetup to hear brand and marketing lessons from Kim Anderson, the Head of Marketing for the FIFA Women's World Cup 2023.

Rewind to 2023: it was a record breaking year for the FIFA Women’s World Cup, co-hosted by Australia and New Zealand. With a worldwide audience of 2 billion fans, the tournament undoubtedly ignited a cultural movement for women’s sport.

For the Head of Marketing of the event, Kim Anderson, her World Cup journey began in 2019 with a small, yet mighty team campaigning to bring the FIFA Women's World Cup to the Asia Pacific region for the first time. Spoiler alert: they not only secured the bid, but also exceeded all expectations for World Cup marketing execution.

You won’t want to miss this fireside conversation and live Q&A! During the one-hour event, attendees will have the opportunity to ask questions about this fascinating homegrown success story and discover how Kim leveraged storytelling to inspire a cultural shift.
WEBINAR ENDED
Agenda
  • What it takes to build and harness brand fans
  • How to transform bold marketing ideas into commercial success
  • Leveraging the power of storytelling
  • Thinking differently to kick serious engagement goals
  • The role of marketing in creating cultural change
Presenter
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Renée Chaplin
VP - Constant Contact APAC
Renée Chaplin has led marketing and commercial teams in the Asia Pacific region over the last 20 years. With a particular focus on B2B tech companies, Renée’s experience stems from start-ups to multinational SaaS organisations.

Based in Brisbane, Australia, Renée is the Vice President – Asia Pacific, for leading online email marketing company, Constant Contact. A passionate marketer driven by customer experience and commercial growth, Renée is dedicated to helping marketers and small business owners thrive in today’s competitive landscape through reliable and intelligent marketing solutions.
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