About
Join our next APAC Marketers’ Meetup to hear brand and marketing lessons from Kim Anderson, the Head of Marketing for the FIFA Women's World Cup 2023.

Rewind to 2023: it was a record breaking year for the FIFA Women’s World Cup, co-hosted by Australia and New Zealand. With a worldwide audience of 2 billion fans, the tournament undoubtedly ignited a cultural movement for women’s sport.

For the Head of Marketing of the event, Kim Anderson, her World Cup journey began in 2019 with a small, yet mighty team campaigning to bring the FIFA Women's World Cup to the Asia Pacific region for the first time. Spoiler alert: they not only secured the bid, but also exceeded all expectations for World Cup marketing execution.

You won’t want to miss this fireside conversation and live Q&A! During the one-hour event, attendees will have the opportunity to ask questions about this fascinating homegrown success story and discover how Kim leveraged storytelling to inspire a cultural shift.
Agenda
  • What it takes to build and harness brand fans
  • How to transform bold marketing ideas into commercial success
  • Leveraging the power of storytelling
  • Thinking differently to kick serious engagement goals
  • The role of marketing in creating cultural change
Presenters
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Kim Anderson
Brand and Marketing Expert
Kim Anderson has built a reputation for crafting bold ideas into tangible outcomes. From a winning World Cup bidding campaign to propelling the FIFA Women’s World Cup beyond greatness, Kim has been a creative and strategic force behind some of Australasia’s most iconic recent sporting and cultural memories.

With a 20-year career spanning Australia, New York, London and New Zealand as a brand and marketing specialist Kim is an innovator’s secret weapon. She spearheaded marketing, brand and experiential strategy for a diverse set of international brands at the forefront of sport, design, major events, purpose and technology. Kim’s superpower is helping organisations build and harness fandom, turning this into commercial success and building a culture brand along the way.
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Renée Chaplin
VP - Constant Contact APAC
Renée Chaplin has led marketing and commercial teams in the Asia Pacific region over the last 20 years. With a particular focus on B2B tech companies, Renée’s experience stems from start-ups to multinational SaaS organisations.

Based in Brisbane, Australia, Renée is the Vice President – Asia Pacific, for leading online email marketing company, Constant Contact. A passionate marketer driven by customer experience and commercial growth, Renée is dedicated to helping marketers and small business owners thrive in today’s competitive landscape through reliable and intelligent marketing solutions.
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